The International exhibition Arena of Beauty Professional is a section of the brand “Arena of Beauty”, created in 1997.

Arena of Beauty Professional is the only specialized B2B exhibition in Bulgaria for professional cosmetics, services, equipment and furniture for beauty salons and spa centers. The exhibition aims to help leading Bulgarian and foreign manufacturers and importers to expand the scope of their business and find new customers and distributors.

The main goal of the exhibition is to help leading Bulgarian and international manufacturers and importers to increase the scope of their business and to find new clients and distributors. This is the only event in Bulgaria that provides the perfect opportunity for beauty and health specialists to discover the new professional brands and to receive information about the new products, therapies, services and educations. As a partner of specialized training centers and schools, as well as a partner of leading Bulgarian and international experts, Arena of Beauty Professional provides visitors with focused and highly professional workshops, seminars, conferences and competitions

With its 39 issues, the brand has gained reputation as one of the leading event in the beauty industry in Balkan. For all those years Arena of Beauty Professional has been remaining a partner to many international events, such as Euroasia (Turkey), Intercharm (Russia), International Nail Championship – BEAUTY DÜSSELDORF and others.

The organizer and owner of Arena of Beauty TM is "АSК advertising and PR services" LTD, Sofia, Bulgaria.