Arena of Beauty Professional Expo is held in Sofia, Inter Expo Center (IEC).
IEC was founded in 2001 and was the first and till now it remains the only one exhibition complex in Sofia.

IEC is a member of Central European Fair Alliance (CEFA) and the Global Association of the Exhibition Industry (UFI).

Since March 2016 IEC has become an official representative of Messe Frankfurt in Bulgaria.

Today in IEC there are organized over 40 exhibitions annually and over 200 events, which are the inseparable part of cultural and economic life of the capital.

Address: 147, Tsarigradsko shose blvd, 1784 Sofia, Bulgaria

GPS coordinates: 42.649996, 23.394527

Phone Number: (02) 9655220