THE BEAUTY LEADERS, ALL IN ONE PLACE
CATALOG 2026
Hairdressing and barbering
Stand № 1-40
AADHIRA is the place where hair care goes beyond cosmetics and becomes science, a ritual and an experience. This is not a brand created to follow trends. This is a system created to anticipate them. In a world where solutions are often superficial, AADHIRA goes further and finds where the real causes are born. Hair loss is not just hair loss. Thinning hair is not just weak hair. Every signal has its origin. And every hair – its own story. AADHIRA works with this story. Through a combination of trichology and clinical thinking, the citizen brand is a new standard in the industry – one that does not offer universal solutions, but offers the creation of personalized protocols based on real condition, biology and needs. Here diagnosis is a beginning. Therapy is a process. And the result is transformation. Each product is created as an artifact – a concentrate of active ingredients, selected not for marketing gain, but for action. Each formula has a purpose. Each texture – a function. Each sensation – a meaning. AADHIRA does not sell care. AADHIRA creates a culture of care. The culture where hair is not the last step but a reflection of inner balance. Where ritual is not a luxury, but a necessity. Where beauty is not an effect, but a result of understanding. This is a brand for people who suffer more. More clarity. More depth. More truth. AADHIRA is the new definition of premium. Silent. Strong. Uncompromising.
Stand № 1-38a
We are MyAdvance. Welcome to the world of MyAdvance – a premium brand specialized in the development of professional hair styling tools that transform hair care into a true art. Our products are created with attention to every detail and with the help of the most distinguished hairdressers working on the world stage. Together with them, we develop innovations that set new standards in the industry and guarantee incredible results with every use.
Stand № 1-37
Stand № 1-15
Color experts since 1987. Color is the DNA of Andreia Professional and the mission is to be the best partner for even the most demanding professionals.
Stand № 1-38
Handcrafted with professionals in mind, these scissors combine exceptional sharpness, perfect balance and uncompromising control. Every detail has been refined to ensure maximum efficiency and comfort in the salon.
Stand № 1-7
Brelil Professional is an iconic Italian brand, part of the leading Sodalis Group with over 50 years of history, which dictates trends in professional hair color and care in over 45 countries. The brand’s products combine cutting-edge technologies with Italian style, offering an exceptional variety of dyes, styling series and therapeutic lines. Choosing Brelil is a guarantee of professional quality, shine and health for the hair, turning any salon into a center for high fashion.
Stand № 1-7
Farmagan is an Italian professional hair and scalp care brand, founded in 1935 in Milan, that places scalp health at the heart of beauty through precise trichological solutions. The brand’s laboratories develop innovative formulas with dermatological control that effectively treat specific needs and problems, restoring the natural balance. The brand offers effective solutions for the repair, hydration, volume and protection of damaged, sensitive or chemically treated hair. With a focus on the quality of raw materials and a scientific approach, Farmagan provides expert care for professionals who do not compromise on results.
Stand № 1-37
At Haircut you will find the leading tool manufacturers and their latest products – Artero Hairtools Spain, JRL Professional, GammaPiu Italy, StyleCraft US, Andis, Cocco Hair Pro, Hikari Corporation Japan and ETI Italy. Our team is constantly working to renew and expand our portfolio, and we are looking for only the best brands for you, bringing the highest added value to both your workflow and your customers. You will find all the necessary tools and accessories for your salon or barbershop.
Stand № 1-9
Huma Glow Dry Shampoo is the first Bulgarian dry shampoo in powder form, created entirely with a natural concept. It refreshes the hair and adds volume without the need for water. Without aerosols and unnecessary additives – a practical solution for a dynamic daily routine.
Stand № 1-1
K-time is an Italian professional hair care brand aimed at hairdressers and salons, combining the tradition of „Made in Italy“ with modern technology and scientific research. It stands out with high-quality formulas, rich in active ingredients, developed for different hair types and needs – from therapy and restoration to color and styling. The brand emphasizes innovation, effectiveness and overall hair health, turning each product into part of a professional „hair spa“ ritual with long-lasting results.
www.facebook.com/luxor.professional/
Stand № 1-11
Luxor Graffito Professional is an international brand that has been offering high quality products since 2008. All products of the brand are strictly certified according to European and Russian standards. The brand goes through this path to prove that in our world cosmetic solutions can be effective, caring and quality products for your hair. The heart of the success of Luxor Graffito Professional is the pursuit of innovation and diversity in products! The technical products of the brand are unique in themselves, the best in helping the hairdresser and gentle for all customers! The colors that we offer are durable with high quality and the result is unique for both the hairdresser and the client.
Stand № 1-29
Marmara Barber is an established brand in men’s cosmetics, created with a focus on modern barber style, professional quality and distinctive presence. The brand offers high-quality hair, beard and aftershave products, developed to meet the needs of both professional barbers and the modern man who cares about his impeccable appearance. Marmara Barber has become a symbol of confidence, class and authentic barber culture with its recognizable style, innovative formulas and strong character.
Stand № 1-38а
As one of the oldest independent hair cosmetics manufacturers in England, founded in 1973, Morgan’s Pomade is currently extremely popular all over the world. The brand carries with it the traditional values of the past, which it successfully combines with the latest technologies to create products of the highest class. Morgan’s factory is in England near Canterbury, where a wide range of hair and body products is developed, with an emphasis on natural ingredients and excellent quality. For six generations, the company has relied on traditional values, such as business ethics, integrity, competence and understanding of customer needs, which make the brand known, loved and appreciated all over the world.
Stand № 1-37
Stand № 1-9
„Stariat Brasnar“ is a Bulgarian brand inspired by classic traditions in men’s grooming and modern quality standards. We combine the heritage of old barbering crafts with modern formulas and carefully selected ingredients to offer products that bring an authentic experience and real results. Our mission is to bring back the sense of style, self-confidence and attention to detail to the everyday life of the modern man. We believe that a well-groomed appearance is not just a habit, but a ritual and a symbol of attitude towards oneself
Manicure. Pedicure. Podology.
Stand № 1-28
The products with the ALEXANDRA’S PROLINE brand are the result of many years of experience and feedback from customers on the Bulgarian market. Created to satisfy the most demanding desires of Professional manicurists. The brand is already established and very well known in Bulgaria, recommended and approved by the best manicurists in the country. We have an extremely wide assortment of selected professional manicure products and a huge palette of colors that guarantee excellent long-lasting results of the services.
Stand № 1-43
BIBLIOTEKA is a modern brand inspired by the aesthetics of minimalism and current trends. The products are designed for quick, clean and predictable work in the salon, with attention to every detail. Ideal choice for professionals seeking style, balance and perfect results.
Stand № 1-30
DARK by Rior is a luxury brand of professional manicure products, created by an experienced master for fellow masters. The brand offers high-quality gel polishes, bases, tops, gels and other hard materials that meet the highest professional standards.
Why choose DARK by Rior?
– DARK products are distinguished by perfect pigmentation, durability up to 4 weeks and easy application.
– The formulas are low in acidity, which guarantees safety for the natural nail plate.
– Gel polishes do not flow to the cuticles and provide even coverage and retain their shine without chipping.
Professional advantages include:
– A rich color palette with over 100 shades
– Stable consistency for controlled application
– Excellent adhesion to nails No sharp odor Compliance with international quality standards
Stand № 1-43
Divna is a brand for creativity and individuality, designed to inspire. Unique textures, effects and collections allow for the creation of impressive and modern designs. Perfect for masters who want to stand out and offer something different.
Stand № 1-1
GellyFit is a South Korean professional gel polish brand created by experienced nail artists with a focus on high quality, safety and innovative formulas. The brand is known for its rich pigmentation, durability and „healthy gel“ concept – products without harmful ingredients, gentle on the natural nail. The GellyFit brand is known all over the world.
Stand № 1-31
KODI Professional Bulgaria are professional products for manicure, pedicure, makeup and beauty care. As the official representative and importer of the KODI Professional brand, we offer a full range of original products, created with professionals and connoisseurs of quality beauty care in mind. Why choose KODI Professional?
– Over 15 years of experience in developing professional products for manicurists and beauticians,
– 100% original products with proven quality and durability,
– Hypoallergenic formulas for safe use and professional results,
– A wide range of over 300 colors of gel polishes and cosmetic products,
– A wide variety of professional solutions
Our collection includes everything you need to create a perfect manicure and pedicure – from innovative bases and gel polishes to products for building and decorating nails.
Stand № 1-6
MUSA is a project created in 2017 in Mariliano, Italy, thanks to experience, passion and deep knowledge of the professional nail industry. It is these fundamental elements that allow the brand to develop purposefully and establish itself as a strong and recognizable name in the manicure sector, not only in Italy but also throughout Europe. Over the years, MUSA has become a reliable point of reference for professional manicurists, future nail artists and a wide network of loyal customers who trust the brand for its quality, innovation and professional development opportunities. The world of MUSA is based on two main pillars: Academy and Products. These two areas work in complete synergy to provide not only highly effective professional products, but also advanced educational and training programs designed to support the development of manicurists at every stage of their career. Innovation is at the heart of the company’s strategy. MUSA constantly invests in research and development to ensure that each product meets the highest standards of quality, safety and effectiveness required by professional manicurists. MUSA is not just a brand that sells products such as gels, gel polishes, acrylic gel, bases, tops, tools and accessories – it is an international brand that sets the standards for excellence in the nail industry. MUSA’s philosophy is based on continuous improvement and uncompromising quality. Each product is developed to ensure high efficiency, reliability and safety, while meeting the most demanding professional standards. Each product has been carefully developed to support the work of professional manicurists, ensuring excellent material handling, durability and impeccable aesthetic results. MUSA products are free of TPO and CI 77820 – ingredients that are increasingly being avoided in the modern industry, making them a safer choice for professionals and customers. Part of the range is also vegan, meeting modern standards. The formulas are created with a focus on:
– excellent pigmentation;
– easy application and self-leveling;
– minimal burning when baking;
– durability and sustainability.
MUSA constantly draws inspiration from fashion, beauty trends and artistic expression. This inspiration allows the brand to create products and collections that reflect contemporary aesthetics and allow nail artists to express their creativity. Over the years, MUSA has created a network of inspired professionals who share the same values – quality, creativity and continuous development. Combining scientific research, creativity and professional training, MUSA strives to remain a leading force in the industry and a reliable partner for manicurists who strive for perfection. The future of MUSA is driven by the same values that inspired its creation – passion for the profession, dedication to quality and ambition to continuously raise standards in the nail industry. MUSA Bulgaria is pleased to introduce this professional standard to the Bulgarian market.
Stand № 1-16
MY DREAM is a brand that makes the dreams of all beginners and advanced in the field of manicure and pedicure come true. MY DREAM products make it easy to master all work techniques, speed up the work process, and allow for creativity.
Stand № 1-28
Noriko Nails is a professional brand created specifically for manicurists, nail masters and stylists with an artistic flair who love their work and do not compromise on quality. The brand combines innovation, precision and aesthetics to meet the high demands of modern professionals in the nail industry. Noriko Nails products are developed with a focus on reliability, excellent performance and predictable results. They are suitable for both beginner manicurists and experienced professionals who are looking for stable formulas, easy application and durability without compromise. Noriko Nails offers professional products for manicure and pedicure – gel polish, nail base, top coat, uv led gel and many others.
Why choose Noriko Nails:
– Professional products for manicure and nail art High quality and control over each formula
– Suitable for all skill levels
– Created for creative professionals with attention to detail Excellent balance between efficiency, aesthetics and durability
Noriko Nails is more than a brand – it is a tool for expressing style, individuality and professionalism. Choosing Noriko Nails means confidence in every detail and the freedom to create without limits.
Stand № 1-43
O PILKI is a professional brand specializing in nail and foot care files and abrasives. The main focus is on single-use interchangeable files and sub-disks, which ensure maximum hygiene and safety during every procedure. The products combine convenience, efficiency, and a high level of control, making them a preferred choice for the modern salon.
Stand № 1-28
SECRETLY PROFESSIONAL brand products are the result of many years of experience and feedback from customers on the Bulgarian market. Created to satisfy even the most demanding desires of Professional manicurists. The brand is already established and very well known in Bulgaria, recommended and approved by the best manicurists in the country. We have an extremely wide assortment of selected professional manicure products and a huge palette of colors that guarantee excellent long-lasting results of the services. Secretly Professional – the most direct and surest way to Quality. The products that you can find under the Secretly Professional brand are:
– Building gels
– Bases, tops
– Gel polishes
– Gel paints for exquisite decorations
– Pigments – mermaid, chameleon, mirror
– Tools
– Electrical appliances – Products for eyelash extensions, etc.
Stand № 1-42
SNB Professional is a leading brand for professional products in the nail industry. With over 20 years of experience in developing high-quality solutions for manicure, pedicure and skin care, we offer products that facilitate work in the salon and guarantee impressive results. Our key lines:
Gel polishes – rich palettes with long-lasting coverage;
Nail and skin care – oils, serums, creams for nourishment and hydration;
Professional tools and accessories – for easy and effective work in the salon;
Limited and seasonal series – innovative products with unique design and fragrance.
Stand № 1-43
Touch is a professional brand created by craftsmen for craftsmen, focusing on quality, comfort and results. The formulas are designed for easy operation, perfect self-leveling and durability without compromise. The rich range of bases, tops and colors gives freedom for any technique and style.
Makeup
Professional Skincare and Aesthetics
Stand № 1-15
Color experts seince 1987. Color is the DNA of Andreia Professional and the mission is to be the best partner for even the most demanding professionals.
www.instagram.com/baehr.bulgaria
Stand № 1-22
BAEHR: Leadership in German podiatry since 1949. The history of the BAEHR brand began in 1949 in Hamburg, when entrepreneur Gustav Bayer laid the foundations for one of the most influential concerns for professional podiatry cosmetics in the world. For over 75 years, the brand has been a symbol of a true evolution in foot care, uniting aesthetics and medicine into an indivisible whole. The basis of our success are German innovations, which in the 1960s revolutionized foot care with the introduction of the hardware pedicure. BAEHR technologies have proven that even the most problematic feet can be not only healthy, but also beautiful. Today, when many European Union countries impose strict restrictions on the classic pedicure, BAEHR hardware methods set the gold standard for hygiene, disinfection and safety. The professional line „PediBaehr“ was created with experts in mind. It combines highly active natural ingredients with the most modern scientific developments. The impeccable quality of the products is confirmed by the international certificates ISO 9001 and ISO 13485, which guarantees constant control and continuous improvement. By choosing BAEHR, you are not just buying cosmetics – you are implementing German standards in your salon. Our wide range of products allows podiatrists to work effectively with any specific foot problems, bringing customer services to a completely new, professional level. BAEHR – traditions, innovations and health for your feet.
Stand № 2-17
BeautyLab London was founded in 2001 in the UK for professional celebrity beauticians by industry icon and visionary Roger Aun – a skin specialist and creative director of a London-based laboratory renowned for discovering and researching some of the world’s most innovative beauty ingredients. Utilising cutting-edge skincare science integrated with intelligent technology, BeautyLab’s sophisticated products are rich in natural active ingredients, oils, gemstones, peptides and proteins that work in synergy with the skin.
Stand № 1-27
INDUSTRY REVOLUTION. The world’s first silk protein therapy for hair restoration, smoothing and thermal protection. A benchmark for luxurious care that makes healthy and silky texture its trademark.
Stand № 1-7
Brelil Professional is an iconic Italian brand, part of the leading Sodalis Group with over 50 years of history, which dictates trends in professional hair color and care in over 45 countries. The brand’s products combine cutting-edge technologies with Italian style, offering an exceptional variety of dyes, styling series and therapeutic lines. Choosing Brelil is a guarantee of professional quality, shine and health for the hair, turning any salon into a center for high fashion.
Stand № 2-7
CLINICCARE provides professional and home care products featuring low molecular weight hyaluronic acid as a key ingredient. All products are designed to ensure deep and long-lasting skin hydration. The specialized formulas deliver remarkable results through a unique combination of high-performance ingredients and uncompromising safety
Stand № 2-7
ELMOLU is a professional line of alginate and sheet masks for the face, based on harmless ingredients and high technologies.
Stand № 1-7
Farmagan is an Italian professional hair and scalp care brand, founded in 1935 in Milan, that places scalp health at the heart of beauty through precise trichological solutions. The brand’s laboratories develop innovative formulas with dermatological control that effectively treat specific needs and problems, restoring the natural balance. The brand offers effective solutions for the repair, hydration, volume and protection of damaged, sensitive or chemically treated hair. With a focus on the quality of raw materials and a scientific approach, Farmagan provides expert care for professionals who do not compromise on results.
Stand № 2-33
GPHARM Cosmetics is a dermocosmetic brand created by pharmacists, focusing on solving real skin problems. We develop minimalist formulas with carefully selected active ingredients that work in synergy. We offer effective care at an affordable price because we believe that quality, science-based cosmetics should be part of everyone’s daily life.
Stand № 1-29
Hatti is a brand from the MACK’S Professional family, created to complement the company’s portfolio with products distinguished by quality, functionality and modern appearance. The brand was built with the idea of offering reliable and well-positioned solutions that meet the high demands of the market and customer expectations.
Stand № 2-7
Professional and home care products designed to preserve and maintain skin beauty throughout life – including a dedicated series for strengthening and protecting the skin before cosmetic procedures, and for regenerating and restoring it after.
Stand № 1-27
The choice of experts for whom the perfect result is the only ultimate goal. Flawless coverage, uniform color and aerobatics in styling. Guarantees a perfect look and flexibility in every situation.
Stand № 1-29
Mack’s Professional Bulgaria is a trusted partner for anyone looking for quality, reliability and high-level professional solutions. Our company offers carefully selected products tailored to the needs of professionals in the industry. With a focus on innovation and excellent service, Mack’s Professional Bulgaria strives to provide an optimal price-quality ratio. Each product undergoes strict control to guarantee durability, efficiency and customer satisfaction. The Mack’s Professional Bulgaria team relies on honesty, quick response and an individual approach to each client. Whether you are looking for professional equipment or a reliable partner for your business, here you will receive expert advice and a secure solution. We are also manufacturers of some of the most powerful dust collectors in Bulgaria, designed to meet the high requirements of the modern working environment. We provide full service support — both during the warranty period and after the warranty period.
Stand № 2-20
Miracle Woman is a premium cosmetic brand created for the modern woman, combining effective skin and hair care with a sense of comfort, balance and confidence. The products are developed with a focus on hydration, nourishment and restoration through carefully selected ingredients and balanced formulas. Part of the portfolio also includes the keratin hair series Glow Your Hair. The brand reflects the philosophy of modern care – a combination of science, aesthetics and responsibility, aimed at the real needs of skin and hair.
Stand № 2-20
Naturika by INNO-LAB is a cosmetic brand based on its own development and an innovative approach to natural skin care. At its core is a combination of cold-pressed oils and beeswax, created as a multifunctional ingredient and developed into an effective final product suitable for dry and sensitive skin. The brand reflects the philosophy of clean, balanced and effective care, combining natural ingredients, comfort and skin recovery.
Stand № 1-27
The bestsellers that define the character of the salon. Turn every ritual into a legendary moment that clients search for by name. For the salons that dictate the rules and obey the trends.
www.instagram.com/orising_bulgaria
Stand № 1-22
Orising: Where science becomes art for your hair. In the world of Orising, hair care is not just a ritual, but a higher philosophy of health. Imagine the intersection where nature meets pharmaceutical precision – that’s where the magic of our products is born. At the Orising laboratory, we don’t just create cosmetics; we design therapeutic elixirs, developed in collaboration with leading pharmacists, to transform the health of your skin and hair at the cellular level. The power of biotechnology and nature We believe that the future belongs to intelligent ingredients. That’s why Orising invests in the boldest innovations and biotechnological discoveries. Our formulas don’t just act superficially – they penetrate the very heart of metabolic processes, awakening the vital force of each hair. This is the luxury of science working for you every day. Symphony of results: The magic of synergy Orising programs is like a perfectly conducted orchestra. Here, each product is an important note that amplifies the sound of the next. Thanks to the unique synergy of active ingredients, the final result is much more powerful and tangible. We promise not just care, but predictable perfection and fast results that inspire confidence. Your personal beauty code. We know that every hair has its own unique story and its own specific needs. Whether it is fighting hair loss, a sensitive scalp or the need for deep regeneration – the Orising portfolio allows the creation of personalized protocols. We give you the tools to create an individual beauty code that solves problems right where they arise. Orising – Give your hair intelligent care and feel the difference that science can make.
Stand № 1-27
A dynamic universe of creativity, style and technique. Innovation and experimentation, research and technology – all with one starting point: the hairdresser.
Stand № 1-42
SNB Professional is a leading brand for professional products in the nail industry. With over 20 years of experience in developing high-quality solutions for manicure, pedicure and skin care, we offer products that facilitate work in the salon and guarantee impressive results. Our key lines:
Gel polishes – rich palettes with long-lasting coverage;
Nail and skin care – oils, serums, creams for nourishment and hydration;
Professional tools and accessories – for easy and effective work in the salon;
Limited and seasonal series – innovative products with unique design and fragrance.
Stand № 2-19
STYX Naturcosmetics is an established brand for natural cosmetics produced in Austria with over 60 years of tradition. The company combines high-quality natural ingredients with environmentally certified production which is focused on sustainability and health care. The brand offers a wide range of products for both home care and professional solutions for salons and business clients. Part of the portfolio also includes specialized anti-cellulite therapies, for which training and professional support are provided.
Stand № 1-27
Color as a signature. Result as a standard. A hair color that builds pure color architecture through predictable precision at the micro level. Transforms rich pigment into uncompromising coverage and depth with a mirror-like profile.
Щанд № 2-7
PEPPLUS+ includes specialized functional products for professional use and home care.
Stand № 2-7
RIBESKIN is a South Korean brand of professional cosmetics and home care products, founded on unique innovations and true originality. Redefines aesthetic treatments through clinically-backed, hands-on innovation — built for true professionals.
Stand № 1-38
ROQVEL is the choice of the modern man – a brand that combines style, quality and efficiency. Whether you are looking for strong hold, volume or a natural finish, ROQVEL gives results you can count on.
Stand № 2-7
THESERA is committed to researching and formulating products that safely restore the skin’s natural beauty without pain, irritation or side effects. It develops cosmetics with safe ingredients and high effectiveness.
Stand № 2-8
Vagheggi is an Italian professional cosmetic brand with over 50 years of experience, represented in more than 60 countries around the world. The brand combines natural active ingredients with innovative scientific developments, creating effective solutions for the skin. The portfolio of the brand includes professional face and body products, home care products and professional devices for beauty salons and SPA centers. Vagheggi offers a complete work system aimed at real results and sustainable development in the professional segment.
Stand № 1-9
„Stariat Brasnar“ is a Bulgarian brand inspired by classic traditions in men’s grooming and modern quality standards. We combine the heritage of old barbering crafts with modern formulas and carefully selected ingredients to offer products that bring an authentic experience and real results. Our mission is to bring back the sense of style, self-confidence and attention to detail to the everyday life of the modern man. We believe that a well-groomed appearance is not just a habit, but a ritual and a symbol of attitude towards oneself
Personal Care Products
Stand № 2-31
AIMIL PHARMACEUTICALS is an international company with many years of experience in the development and production of Ayurvedic and phytotherapeutic products. The brand combines traditional Ayurvedic knowledge with modern scientific research and high quality standards. The range includes nutritional supplements, herbal formulas and products to support health and general well-being.
Stand № 2-18
A Polish company and brand for the production of sheet masks for face and body. The shampoos are natural and biodegradable, and the serums have a 99% natural composition.
Stand № 1-38
Brelil Professional is an iconic Italian brand, part of the leading Sodalis Group with over 50 years of history, which dictates trends in professional hair color and care in over 45 countries. The brand’s products combine cutting-edge technologies with Italian style, offering an exceptional variety of dyes, styling series and therapeutic lines. Choosing Brelil is a guarantee of professional quality, shine and health for the hair, turning any salon into a center for high fashion.
Stand № 1-13
Bulgar Biotic is a Bulgarian brand for inside-out care, offering probiotic formulas aimed at beauty, balance and well-being. The products combine science and natural ingredients to support radiant skin and hair, energy and an overall sense of harmony.
Stand № 2-37
City Cocoon is our line of antioxidant cosmetics for the urban lifestyle, created with love for nature and respect for sensitive skin. Created in 2017 by the enthusiastic and innovative part of our team, the brand is inspired by our desire to offer effective protection and skin restoration from the damage of urban pollution, UV rays and stress – problems that accompany the everyday life of modern families. City Cocoon formulas are hypoallergenic, anti-inflammatory and antimicrobial, with a clearly expressed regenerating and antioxidant effect. That is why each of our products is enriched with carefully selected plant oils, extracts and active ingredients with proven benefits for the skin.
Stand № 2-7
CLINICCARE provides professional and home care products featuring low molecular weight hyaluronic acid as a key ingredient. All products are designed to ensure deep and long-lasting skin hydration. The specialized formulas deliver remarkable results through a unique combination of high-performance ingredients and uncompromising safety.
Stand № 2-31
DABUR is one of the world’s leading manufacturers of Ayurvedic and natural products with over 135 years of history and a strong global presence. The brand enjoys high trust due to its high-quality herbal products, wide variety of assortment and its commitment to traditional Ayurvedic principles combined with modern manufacturing standards.
Stand № 2-7
A wide range of cosmetic products for home care, affordable and highly effective with natural extracts and innovative formulas.
Stand № 2-7
ELMOLU is a professional line of alginate and sheet masks for the face, based on harmless ingredients and high technologies.
Stand № 2-7
Professional and home care products designed to preserve and maintain skin beauty throughout life – including a dedicated series for strengthening and protecting the skin before cosmetic procedures, and for regenerating and restoring it after.
Stand № 1-9
Huma Glow Dry Shampoo is the first Bulgarian dry shampoo in powder form, created entirely with a natural concept. It refreshes the hair and adds volume without the need for water. Without aerosols and unnecessary additives – a practical solution for a dynamic daily routine.
Stand № 2-20
Miracle Woman is a premium cosmetic brand created for the modern woman, combining effective skin and hair care with a sense of comfort, balance and confidence. The products are developed with a focus on hydration, nourishment and restoration through carefully selected ingredients and balanced formulas. Part of the portfolio also includes the keratin hair series Glow Your Hair. The brand reflects the philosophy of modern care – a combination of science, aesthetics and responsibility, aimed at the real needs of skin and hair.
Stand № 2-7
Hydrogel eye patches for home care with pH 5.5 care for sensitive skin, without preservatives and fragrances.
Щанд № 2-35a
A story inspired by nature Mokosh Cosmetics is a Polish natural cosmetics brand, created with the mission to unite the power of nature with a scientific approach to skin care. The name “Mokosh” is inspired by the Slavic goddess of fertility and the earth – a symbol of femininity, care and connection with nature. Since its inception, the brand has followed a clear philosophy: pure and high-quality ingredients of natural origin sustainable production and environmental responsibility formulas combining traditional plant extracts with modern biotechnological assets transparency towards consumers The brand’s products cover comprehensive face, body and hair care, and are distinguished by memorable aromas and a luxurious feeling when used. Official representative for Bulgaria – Vic Art Ltd. Since 2024, Vic Art Ltd. has been the official representative of Mokosh Cosmetics for Bulgaria. Our mission is not just to distribute the products, but to build a sustainable presence of the brand on the Bulgarian market. As a regional partner, we actively participate in: festivals and beauty exhibitions events related to fashion and art charitable initiatives and social causes We believe that beauty makes sense when it is connected to culture, inspiration and social responsibility. Online presence The main channel for distributing products in Bulgaria is our official online store: 🌿 www.mokosh.bg (http://www.mokosh.bg/) Through it, we provide access to the full range of products, current collections and limited editions, as well as professional consultation and service tailored to the needs of the modern consumer.
Stand № 2-20
Naturika by INNO-LAB is a cosmetic brand based on its own development and an innovative approach to natural skin care. At its core is a combination of cold-pressed oils and beeswax, created as a multifunctional ingredient and developed into an effective final product suitable for dry and sensitive skin. The brand reflects the philosophy of clean, balanced and effective care, combining natural ingredients, comfort and skin recovery.
Stand № 2-7
PEPPLUS+ includes specialized functional products for professional use and home care.
Stand № 2-7
RIBESKIN is a South Korean brand of professional cosmetics and home care products, founded on unique innovations and true originality. Redefines aesthetic treatments through clinically-backed, hands-on innovation — built for true professionals.
Щанд № 2-19
STYX Naturcosmetics is an established brand for natural cosmetics produced in Austria with over 60 years of tradition. The company combines high-quality natural ingredients with environmentally certified production which is focused on sustainability and health care. The brand offers a wide range of products for both home care and professional solutions for salons and business clients. Part of the portfolio also includes specialized anti-cellulite therapies, for which training and professional support are provided.
Stand № 2-7
THESERA is committed to researching and formulating products that safely restore the skin’s natural beauty without pain, irritation or side effects. It develops cosmetics with safe ingredients and high effectiveness.
Stand № 1-9
„Stariat Brasnar“ is a Bulgarian brand inspired by classic traditions in men’s grooming and modern quality standards. We combine the heritage of old barbering crafts with modern formulas and carefully selected ingredients to offer products that bring an authentic experience and real results. Our mission is to bring back the sense of style, self-confidence and attention to detail to the everyday life of the modern man. We believe that a well-groomed appearance is not just a habit, but a ritual and a symbol of attitude towards oneself
Lash & Brow
Stand № 1-3
Stand № 2-3
When experience meets art! Amelia Diva is a brand created by an artist for artists. Our mission is to transform eyelash extensions into a perfect art through the products and training we offer. Magnetic Luxury – a symbiosis between years of experience and uncompromising quality. New generation eyelashes with a weightless texture and a completely natural look. Precisely developed formulas – for adhesives and liquids, guaranteeing long-lasting and secure results. Handmade bundles and tools designed to inspire the artist. Amelia Diva Magnetic Luxury: Our promise of tenderness and professional luxury at a world level.
Stand № 2-36
We are a team with 14 years of experience in safe eyelash extensions, lamination and tinting of eyelashes and eyebrows. Our clients enjoy healthy natural eyelashes – without disrupting their life cycle.
www.instagram.com/deliassecrets.luxurylashes
Stand № 2-26
D’Elia’s Secrets Luxury Lashes is a brand created with a mission, vision and deep respect for the profession of eyelash stylists. It is the natural result of 14 years of professional experience in the field of eyelash plastic surgery, of which 9 years as an international teacher, dedicated to the development, training and improvement of professionals in the industry. Behind this brand are 7 successfully built beauty studios, countless working hours, practical knowledge and a personal path, achieved with perseverance, discipline and love for detail. As one of the first eyelash stylists in Bulgaria, over the years I have observed both the development of the industry and the emergence of numerous low-quality training and materials – compromises that do not reflect the true value of the profession. This is exactly what inspired me to create D’Elia’s Secrets – a professional brand created by an eyelash expert for eyelash experts. A brand that supports both professionals with many years of experience and those who are just taking their first steps in the business. My mission is clear – high-quality products, optimal price and uncompromising standard, which give confidence and freedom to work. Today I am also the mother of two beautiful twins – Dalia and Elia, who are my greatest inspiration and the reason why this brand carries such a personal meaning. It is after them that D’Elia’s Secrets is named – a symbol of love, continuity and future. D’Elia’s Secrets Luxury Lashes is not just a brand. It is a philosophy. It is a responsibility. It is a reward for the experience gained over the years.
Stand № 2-3
The grandeur of the French standard. More than therapy – the icon of world perfection. Yumi Lashes is the ultimate experience in keratin lamination, which transforms your natural eyelashes and eyebrows into a true masterpiece. This is the authentic French magic for unsurpassed density, exquisite curve and diamond shine – the standard before which the world bows. In Bulgaria, this extraordinary touch of perfection is available exclusively – only at Amelia Diva. Yumi Lashes & Amelia Diva: Where luxury is the law, and beauty is a triumph.
Wellness & SPA
Stand № 1-30
T-LAB Wellness offers environmentally friendly and natural cosmetics for hair and body, produced in Bulgaria. The unique thing about the products is their organic composition, which provides professional results both at home and in the salon. Not only do the products impress with their natural content, but also with the exceptional aroma of the shampoos and hair masks. Once you try a T-LAB product, you will not want to replace it with anything else.
Stand № 1-9
„Stariat Brasnar“ is a Bulgarian brand inspired by classic traditions in men’s grooming and modern quality standards. We combine the heritage of old barbering crafts with modern formulas and carefully selected ingredients to offer products that bring an authentic experience and real results. Our mission is to bring back the sense of style, self-confidence and attention to detail to the everyday life of the modern man. We believe that a well-groomed appearance is not just a habit, but a ritual and a symbol of attitude towards oneself
Natural and Organic products
Stand № 2-16
Inspired by the scientific research of Prof. David Sinclair, doctors and specialists who prove that aging can be slowed down, through cellular renewal at the DNA level, we have created scientifically proven nutritional supplements that not only slow down aging, but also restore youth and energy to the body. Our formulas, developed and manufactured in Switzerland, Austria, Japan and Slovenia, are created in close collaboration with leading experts in the field of longevity, with care and attention to each ingredient. We have created supplements that act at the cellular level, stimulating the regeneration and rejuvenation of the body and thus began our mission – a product with the highest standard and effectiveness.
Stand № 2-31
AYOUTHVEDA is an innovative brand of natural cosmetics that combines the principles of Ayurveda with modern skin care technologies. The products are aimed at maintaining youth, health and natural balance of the skin. The product line includes face and body care products based on plant extracts and active ingredients of natural origin.
Stand № 2-28
Merréh is a premium natural cosmetics brand inspired by the power of grapes, wine and the science of longevity. The brand is created with a vision for holistic skin and lifestyle care and combines highly effective active ingredients, elegant design, and a sensory experience. The brand builds a comprehensive ecosystem of beauty, wellness, and scent solutions aimed at people who choose quality, awareness and a beautiful life.
Stand № 2-20
Miracle Woman is a premium cosmetic brand created for the modern woman, combining effective skin and hair care with a sense of comfort, balance and confidence. The products are developed with a focus on hydration, nourishment and restoration through carefully selected ingredients and balanced formulas. Part of the portfolio also includes the keratin hair series Glow Your Hair. The brand reflects the philosophy of modern care – a combination of science, aesthetics and responsibility, aimed at the real needs of skin and hair.
Stand № 2-20
Naturika by INNO-LAB is a cosmetic brand based on its own development and an innovative approach to natural skin care. At its core is a combination of cold-pressed oils and beeswax, created as a multifunctional ingredient and developed into an effective final product suitable for dry and sensitive skin. The brand reflects the philosophy of clean, balanced and effective care, combining natural ingredients, comfort and skin recovery.
Stand № 2-18
100% natural and organic cosmetic products, accessories, essential oils and diffusers and more. A large part of the company’s products are under our own brand Homespa, including products for face and body
Stand № 2-31
INDIAN HENNA — a brand of natural cosmetics and hair care products based on Ayurvedic traditions. Products include henna, herbal hair dyes, herbal powders and care products made from carefully selected herbal ingredients. A brand focused on safe coloring and natural care without aggressive chemical components.
www.instagram.com/sofiatechlabs
Stand № 2-6
The brand is the result of a partnership between Phree Skin and Sofia Tech Labs, in which a clearly formulated idea for skin care goes through a laboratory process – from selecting and combining active ingredients to creating a product that is tailored to the skin’s natural functions and has high bioavailability. Phree Skin is a skin care brand focused on restoring natural balance through precisely selected active ingredients and pure formulas. Its approach is based on the understanding of the skin as a living ecosystem, in which effectiveness comes not from aggressive intervention, but from intelligent support and long-term sustainability.
Stand № 2-19
STYX Naturcosmetics is an established brand for natural cosmetics produced in Austria with over 60 years of tradition. The company combines high-quality natural ingredients with environmentally certified production which is focused on sustainability and health care. The brand offers a wide range of products for both home care and professional solutions for salons and business clients. Part of the portfolio also includes specialized anti-cellulite therapies, for which training and professional support are provided.
www.instagram.com/sofiatechlabs
Stand № 2-6
Virtuosa Natura is a product series created entirely by the laboratory team – a line of functional dermocosmetic products, developed based on laboratory expertise and targeting specific skin needs through precisely selected active ingredients. The formulas combine biomimetic approaches and proven biologically active components to provide effective care with a clear scientific focus.
Stand № 1-9
„Stariat Brasnar“ is a Bulgarian brand inspired by classic traditions in men’s grooming and modern quality standards. We combine the heritage of old barbering crafts with modern formulas and carefully selected ingredients to offer products that bring an authentic experience and real results. Our mission is to bring back the sense of style, self-confidence and attention to detail to the everyday life of the modern man. We believe that a well-groomed appearance is not just a habit, but a ritual and a symbol of attitude towards oneself
Pharmaceuticals
Stand № 1-7
Farmagan is an Italian professional hair and scalp care brand, founded in 1935 in Milan, that places scalp health at the heart of beauty through precise trichological solutions. The brand’s laboratories develop innovative formulas with dermatological control that effectively treat specific needs and problems, restoring the natural balance. The brand offers effective solutions for the repair, hydration, volume and protection of damaged, sensitive or chemically treated hair. With a focus on the quality of raw materials and a scientific approach, Farmagan provides expert care for professionals who do not compromise on results.
Stand № 1-7
Brelil Professional is an iconic Italian brand, part of the leading Sodalis Group with over 50 years of history, which dictates trends in professional hair color and care in over 45 countries. The brand’s products combine cutting-edge technologies with Italian style, offering an exceptional variety of dyes, styling series and therapeutic lines. Choosing Brelil is a guarantee of professional quality, shine and health for the hair, turning any salon into a center for high fashion.
Perfumery
Stand № 1-29
Marmara Barber is an established brand in men’s cosmetics, created with a focus on modern barber style, professional quality and distinctive presence. The brand offers high-quality hair, beard and aftershave products, developed to meet the needs of both professional barbers and the modern man who cares about his impeccable appearance. Marmara Barber has become a symbol of confidence, class and authentic barber culture with its recognizable style, innovative formulas and strong character.
Щанд № 2-35a
A story inspired by nature Mokosh Cosmetics is a Polish natural cosmetics brand, created with the mission to unite the power of nature with a scientific approach to skin care. The name “Mokosh” is inspired by the Slavic goddess of fertility and the earth – a symbol of femininity, care and connection with nature. Since its inception, the brand has followed a clear philosophy: pure and high-quality ingredients of natural origin sustainable production and environmental responsibility formulas combining traditional plant extracts with modern biotechnological assets transparency towards consumers The brand’s products cover comprehensive face, body and hair care, and are distinguished by memorable aromas and a luxurious feeling when used. Official representative for Bulgaria – Vic Art Ltd. Since 2024, Vic Art Ltd. has been the official representative of Mokosh Cosmetics for Bulgaria. Our mission is not just to distribute the products, but to build a sustainable presence of the brand on the Bulgarian market. As a regional partner, we actively participate in: festivals and beauty exhibitions events related to fashion and art charitable initiatives and social causes We believe that beauty makes sense when it is connected to culture, inspiration and social responsibility. Online presence The main channel for distributing products in Bulgaria is our official online store: 🌿 www.mokosh.bg (http://www.mokosh.bg/) Through it, we provide access to the full range of products, current collections and limited editions, as well as professional consultation and service tailored to the needs of the modern consumer.
Consumables
criteriaprolash.com
Stand № 2-36
The most innovative formulas of materials in eyelash extensions worldwide. The first glue without shaking! Maximum purified and maximum protected from the breakdown of cyanoacrylates. The first PH regulator that regulates the alkaline or acidic environment of the hair and prepares it for a strong bond with the glue. Super Bonder – the product that polymerizes the glue immediately instead of in 24 hours. (Fixes the glue in a solid state). Reduces the risk of allergies by up to 80% and creates a flexible bond with the glue.
www.instagram.com/deliassecrets.luxurylashes
Stand № 2-26
D’Elia’s Secrets Luxury Lashes is a brand created with a mission, vision and deep respect for the profession of eyelash stylists. It is the natural result of 14 years of professional experience in the field of eyelash plastic surgery, of which 9 years as an international teacher, dedicated to the development, training and improvement of professionals in the industry. Behind this brand are 7 successfully built beauty studios, countless working hours, practical knowledge and a personal path, achieved with perseverance, discipline and love for detail. As one of the first eyelash stylists in Bulgaria, over the years I have observed both the development of the industry and the emergence of numerous low-quality training and materials – compromises that do not reflect the true value of the profession. This is exactly what inspired me to create D’Elia’s Secrets – a professional brand created by an eyelash expert for eyelash experts. A brand that supports both professionals with many years of experience and those who are just taking their first steps in the business. My mission is clear – high-quality products, optimal price and uncompromising standard, which give confidence and freedom to work. Today I am also the mother of two beautiful twins – Dalia and Elia, who are my greatest inspiration and the reason why this brand carries such a personal meaning. It is after them that D’Elia’s Secrets is named – a symbol of love, continuity and future. D’Elia’s Secrets Luxury Lashes is not just a brand. It is a philosophy. It is a responsibility. It is a reward for the experience gained over the years.
Packaging
Trainings and institutions
Stand № 2-36
Academy with 14 years of experience. The first specially designed academy in Bulgaria for lash extensions, lamination and dyeing of eyelashes and eyebrows. Hundreds of satisfied students – now proud owners of their own brands and salons. Qualified teacher at the Ministry of Education.
www.instagram.com/deliassecrets.luxurylashes
Stand № 2-26
D’Elia’s Secrets Luxury Lashes is a brand created with a mission, vision and deep respect for the profession of eyelash stylists. It is the natural result of 14 years of professional experience in the field of eyelash plastic surgery, of which 9 years as an international teacher, dedicated to the development, training and improvement of professionals in the industry. Behind this brand are 7 successfully built beauty studios, countless working hours, practical knowledge and a personal path, achieved with perseverance, discipline and love for detail. As one of the first eyelash stylists in Bulgaria, over the years I have observed both the development of the industry and the emergence of numerous low-quality training and materials – compromises that do not reflect the true value of the profession. This is exactly what inspired me to create D’Elia’s Secrets – a professional brand created by an eyelash expert for eyelash experts. A brand that supports both professionals with many years of experience and those who are just taking their first steps in the business. My mission is clear – high-quality products, optimal price and uncompromising standard, which give confidence and freedom to work. Today I am also the mother of two beautiful twins – Dalia and Elia, who are my greatest inspiration and the reason why this brand carries such a personal meaning. It is after them that D’Elia’s Secrets is named – a symbol of love, continuity and future. D’Elia’s Secrets Luxury Lashes is not just a brand. It is a philosophy. It is a responsibility. It is a reward for the experience gained over the years.
Stand № 1-42
SNB Professional is a leading brand for professional products in the nail industry. With over 20 years of experience in developing high-quality solutions for manicure, pedicure and skin care, we offer products that facilitate work in the salon and guarantee impressive results. Our key lines:
Gel polishes – rich palettes with long-lasting coverage;
Nail and skin care – oils, serums, creams for nourishment and hydration;
Professional tools and accessories – for easy and effective work in the salon;
Limited and seasonal series – innovative products with unique design and fragrance.
Stand № 1-40
COSOLOGY is the science of hair, scalp and the causes behind every problem we see. It stands on the border between beauty and medicine, between aesthetics and biology, between service and expertise. This is the system that is changing the way the industry thinks. In a world where most specialists treat symptoms, COSOLOGY teaches to look for the cause. Hair loss does not start with the hair. Dandruff is not just a superficial problem. Thinning is not “normal over time”. Everything has a logic. And COSOLOGY gives you the tools to understand it. This is an educational system built on three levels of depth:
First – understanding the structure: anatomy, physiology, growth cycle.
Second – analysis of conditions: hair loss, scalp problems, injuries.
Third – working with the causes: hormones, deficiencies, lifestyle, client consultation. Here you do not learn “what to apply”. You learn how to think.
COSOLOGY creates a new type of specialist. Not just a hairdresser. Not just a trichologist. But an expert who can:
– diagnose
– analyze
– explain
– build a strategy
– guide the client through a process.
This is a profession with weight. With responsibility. With a future. The system is designed to become a standard. A standard that is recognizable, measurable and upgradeable. A standard that will raise the level of the entire industry. A standard that will give a name to the expertise. COSOLOGY is not just knowledge. It is a position. The position of a person who does not guess. But knows. The position of a person who does not sell products. But creates solutions. The position of a person who does not follow the industry. But leads it.
Furniture and equipment
Stand № 1-38
Handcrafted with professionals in mind, these scissors combine exceptional sharpness, perfect balance and uncompromising control. Every detail has been refined to ensure maximum efficiency and comfort in the salon.
Stand № 2-8
Vagheggi is an Italian professional cosmetic brand with over 50 years of experience, represented in more than 60 countries around the world. The brand combines natural active ingredients with innovative scientific developments, creating effective solutions for the skin. The portfolio of the brand includes professional face and body products, home care products and professional devices for beauty salons and SPA centers. Vagheggi offers a complete work system aimed at real results and sustainable development in the professional segment.
Stand № 1-2
Stoleto – the chair of health. Dynamic chairs for active sitting. We teach people to sit correctly and protect them from diseases. The chairs are suitable for children and adults.
Business Services
Stand № 1-2
Mylink is a new online booking app with a built-in online store, designed specifically for businesses in the beauty, sports and arts sectors. The platform makes it easy to organize schedules and appointments, allowing customers to quickly and easily book appointments for services, training, courses or events. In addition to managing reservations, Mylink offers a built-in online store for selling products, as well as the ability to make secure online payments and delivery. In a few easy steps, a business can create its own page that serves as a website. Through it, customers can quickly view services, book appointments and contact the business directly – all in a convenient and intuitive application.
